Elusive Keywords report in Google Analytics

Google has increasingly been offering secure search to its logged in users as a result the Keywords reports are now majority composed of “Not Defined” keywords, this has increasingly limited the ability of the marketers to figure out the keywords that users have clicked on Google to reach the websites.

Avinash Kaushik has suggested possible alternatives to this report, which are almost all not going to yield this key metric but look at other aggregated reports to look at SEO effectiveness.

Read the full report here

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