SEO Checklist for Content Writers

Do you think you’ve done everything to make your website appear higher in Google? Take a few minutes to review this list and check if you are applying all our tips!

Our SEO checklist lists all the tasks to accomplish to optimize the SEO of your website. Make sure you have not missed one!

We also invite you to read carefully our column on the basics of SEO:

1. Make a list of your keywords

  • Your keywords describe your company, its products, services, location, trades and people.
  • The ideal keywords are relevant (in relation to your content), likely to be used by Internet users to find you and are subject to low competition .
  • They are the basis on which you write your content. We must find them in your menu, your titles and subtitles, your descriptions, your URLs, your main texts, your links, your images and your domain name.

2. Give a title to the pages of the menu of your site

  • The title of a web page appears in the menu of your site.
  • It summarizes in a word or two and in a relevant way the content of a page of the site.
  • It contains at least one of your strongest keywords.
  • It has a maximum of 70 characters.
  • In the Website Builder, it is listed on the Pages tab in the Title field of the page .


3. Organize the menu of your site

  • A well-structured menu highlights important topics and uses powerful keywords to identify different sections.
  • It facilitates navigation, which encourages users to visit the site and stay longer. Your site thus gains credibility and is better referenced.


4. Give a strategic name to the title of your pages, visible in the browser (SEO title)

  • This is another title given to a page. Online, it appears in the header and on the browser tab.
  • Google posts it as the SEO title of the page in its search results.
  • It describes in a few words, in a relevant way but in a general way the contents of the page.
  • It consists of keywords.
  • It has a maximum of 70 characters.
  • In the Website Builder, it is listed on the Pages tab in the Page Name field in the browser title .

5. Write a short description (SEO description) for your pages

  • It is a sentence that summarizes in a relevant, concise and catchy way the content of a page.
  • Google displays it as the SEO description of the page in its search results.
  • It must make users want to click on your page to learn more.
  • It contains strong keywords.
  • It has a maximum of 170 characters.
  • In the Website Builder, it is listed on the Pages tab by clicking the Edit Keywords link and the description of the page .

6. Customize your URLs

  • This is the direct link (custom URL) of a page. Example: url-of-the-page
  • It describes the content of the page in a few relevant keywords.
  • The words in the URL are separated by hyphens, without accents or capital letters.
  • The URL is limited to 55 characters in 3 to 5 words.
  • In the Website Builder, it is listed on the Pages tab in the Link Name field of the page .


7. Enter website metadata

  • This is the name and a short description that summarizes in a relevant, concise and catchy way your overall offer.
  • Google posts it as the SEO title and description of the website in its search results.
  • Metadata contains strong keywords.
  • The description has a maximum of 170 characters.
  • In the Website Builder, they are listed on the Settings> Base tab in the Website Name and Web Site Description fields .


8. Add a main title (H1) to the pages of your site

  • A title summarizes in a few words, relevantly the content of a page of your site.
  • It introduces your page, clearly visible in the top and of good dimension.
  • He is short, punted and salesman.
  • It contains your strongest keywords.
  • In the website builder, the Heading 1 style is applied to the main title to make it a referencing tag.


9. Add subtitles (H2) to pages on your site

  • A subtitle develops in a few words and in a relevant way the contents of a page of the site.
  • It is complementary to the title.
  • He is concise, precise and catchy.
  • It contains some of your strongest keywords.
  • Use several to divide the text of your page and summarize the content of the paragraphs.
  • In the website builder, subtitles are applied to the Header 2 style to make them referencing tags.


10. Write the texts of your pages according to Google

  • The main content of your pages must be unique. Google favors original content. Avoid copying / pasting existing text. Attention to copyright! If necessary, rework your sentences so that they are original or use a software like Antidote to find synonyms.
  • Do not repeat the same content from one page to another. If necessary, rework your sentences so that they are original.
  • Be clear, relevant, concise and catchy.
  • The text of a page must contain at least 300 words.
  • The keywords on this page must appear once per 100 words.
  • In the website builder, the main title is the body style of the text .

11. Create internal links between the pages of your site

  • An internal link is a hyperlink in a page that points to another page of the same website.
  • Internal links to a page promote the popularity of this page and therefore your SEO.
  • Google especially “likes” hyperlinks created on keywords that describe the contents of the pointed page.


12. Look after the spelling of your texts

  • A faultless site increases its credibility.
  • A quality language allows Google to correctly identify your keywords, which promotes your SEO.


13. Name the files of your images

  • Google does not “see” the images, but takes their name into account when referencing your site.
  • Your image files have a name containing keywords that describe them in a relevant way.
  • The words in the name of the image must be separated by hyphens, without accents. Example: pizza-special-jonquiere.jpg

14. Give a short description to your images

  • These are a few keywords that describe your images in a relevant way.
  • It appears above the image when it is flown over with its mouse.
  • It replaces the image when it does not appear, either because it is “broken” or because a user browses the Web by having the images disabled.
  • It allows Google to “understand” the content of the image.
  • In the website creation tool, it is entered by clicking on the image, then on the Image button in the Description field .

15. Open a Google My Business account

  • This free service centralizes your information and allows you to take advantage of Google, Google Maps and Google + services in one account to maximize your SEO.
  • Pin your business on Google Maps and improve your local SEO.
  • Add Google Maps to your website
  • Invite people to give their opinion about your company; Google loves it.


16. Create a “Contact” page and an “About” page in your site

  • Google judges the quality and credibility of a site based (among other things) on the transparency of its author. By explaining who you are and what you do in an “about” page, you’re encouraging people and Google to trust your site.
  • For these same reasons, offer a contact page containing all the means of communication available to reach you: phone, email, postal address, contact form, Google Map, etc.
  • Also add your main contact information (such as your phone number) to your site’s home page.

17. Add a breadcrumb trail to your site

  • It is a navigation thread that indicates to the user where is the page he visits in your site.
  • It highlights the structure of your site and leads you to use powerful keywords to identify different sections.
  • It facilitates navigation, which encourages users to visit the site and stay longer. Your site thus gains credibility and is better referenced.
  • In the Website Builder, it is integrated from the Modules tab .

18. Upload a map of your site

  • This is the table of contents of your site.
  • It allows Google to understand your site and quickly access its various parts.
  • In the website creation tool, it is integrated in the Settings> Advanced tab by clicking on the Download site map link .


19. Create a verification file of the property of your site

  • It allows Google to identify you as the owner of your site, which lays the foundation for the credibility of your site.
  • In the Website Builder tool, it is created on the Settings> Advanced tab by clicking the Check Property link on the website .

20. Optimize your website for mobile devices

  • Google prioritizes in its positioning sites that automatically adapt to the display formats of mobile phones and tablets.
  • In the Website Builder tool, you can optimize the site view on the Settings> Advanced tab by clicking the Optimize Mobile Website View link .
  • Click on the arrow to the right of the Publish button and click on Mobile Preview to see what your mobile site looks like.
  • If the result is not satisfactory, you should create an optimized version of your site for mobile devices using the following reviews.


21. External links: Have inbound and outbound links

  • The fact that other credible and popular sites talk about your site increases its credibility in the eyes of Google.
  • Choose a variety of sites whose credibility is recognized and whose content is relevant to your content. Examples: credible regional directories, suppliers, merchant associations, NGOs, etc.
  • Outgoing long-delayed links are now a factor that improves your SEO, provided that they are relevant.
  • Bet on their quality and diversity rather than quantity.
  • Avoid the exchange of links. Google could penalize you!

22. Promote your website

  • Take advantage of marketing tips at your disposal to increase the traffic on your website. The popularity of your site will be noticed by Google.
  • Make yourself known by newsletter campaigns.
  • Add a blog to your site and post articles related to your activities. You will generate additional relevant content that will strengthen your SEO and attract another type of clientele.
  • This is a bit of the principle of the egg or the hen: to be referenced, you must be popular, but to be popular, you must have a good SEO. That’s why more efforts will have to be put on your SEO at the beginning, it’s quite normal.


23. Use social networks strategically

  • The fact that credible sites direct to your store promotes your SEO. So you want social networks to talk about you, these are big sites that Google considers and these are easy to get inbound links.
  • Integrate Facebook, Twitter, and more. in your product listings and encourage people to use them.
  • Add videos to your product listings, post them on YouTube, and add YouTube links to your store.
  • Do the same thing with your images from sites like Pinterest, Flickr or Instagram. Make sure the images are beautiful enough to make you want to share them.
  • Do not neglect Google +. Even though this social network is unpopular, Google likes the comments posted on this site. Publish content by making sure they generate feedback and comments.


24. Animate and maintain your website

  • Regularly rework your texts, add new content from time to time and rearrange your pages as needed. You will create a “movement” on your site that will attract the attention of Google who favors sites “alive”.
  • Do another evaluation of your site.


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