SEO Checklist for Content Writers

Do you think you've done everything to make your website appear higher in Google? Take a few minutes to review this list and check if you are applying all our tips! Our SEO checklist lists all the tasks to accomplish to optimize the SEO of your website. Make sure you have not missed one! We also invite you to read carefully our column on the basics of SEO: 1. Make a list...
Read More

Issues in Log Analysis based Web Analytics

We recently happened to visit a respected Bank using NetInsight Log Analysis as their Analytics platform and noticed that they are undergoing some critical issues in terms of long range reporting. The generation of reports through log analysis can take upto 24 hours, which can delay the important decision making processes in the organisation, specially when Actionable Data h...
Read More

Elusive Keywords report in Google Analytics

Google has increasingly been offering secure search to its logged in users as a result the Keywords reports are now majority composed of "Not Defined" keywords, this has increasingly limited the ability of the marketers to figure out the keywords that users have clicked on Google to reach the websites. Avinash Kaushik has suggested possible alternatives to this report, which...
Read More