Issues in Log Analysis based Web Analytics

We recently happened to visit a respected Bank using NetInsight Log Analysis as their Analytics platform and noticed that they are undergoing some critical issues in terms of long range reporting. The generation of reports through log analysis can take upto 24 hours, which can delay the important decision making processes in the organisation, specially when Actionable Data h...
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Elusive Keywords report in Google Analytics

Google has increasingly been offering secure search to its logged in users as a result the Keywords reports are now majority composed of "Not Defined" keywords, this has increasingly limited the ability of the marketers to figure out the keywords that users have clicked on Google to reach the websites. Avinash Kaushik has suggested possible alternatives to this report, which...
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